Greggs


Our Work With Greggs

A strong coffee offer is key for Greggs to maintain its dominant position in the food-to-go market. But the scene has changed dramatically since 1998, when we first started working together. This means continually evolving the offer to keep it relevant is key – so we created the Greggs House Blend and implemented a Total Coffee Solution that would evolve with the UK food to go market.

record breaking coffee.

ACHIEVED

One of the best high street operators in coffee

  • The food-to-go chain with record breaking coffee
  • The ability to record coffee profits - at the touch of a button
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WHAT WE DELIVERED

ethically sourced,
fully traceable blend

  • Greggs House Blend - a bespoke, ethically sourced, fully traceable blend made with the best Arabica and Robusta beans from Tanzania, Peru and Colombia.
  • Black&White3, bean-to-cup machines rolled-out across the Greggs estate, offering perfectly consistent, freshly ground espresso-based drinks with barista-standard textured milk at the touch of a button and continual innovation.
  • On-call preventative and corrective maintenance support to keep their bespoke coffee flowing.
  • Launch campaign support to help generate a buzz and get customers through the door.

THE IMPACT

  • 92% of consumers described the Greggs House Blend as good, very good, or excellent.
  • Every outlet across the Greggs estate can serve a range espresso-based drinks, each one as consistent and high-quality as the last.
  • Total assurance and support should anything go wrong.
  • Dominant coffee offer in the market.
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continually reporting
record growth.

Since 2007 thanks to its focus on innovation and service in ‘food-on-the-go market’, Greggs is continually reporting record growth. One of the driving forces behind this successful growth is a long-term strategy to build its coffee credentials.

Will Kenney

National Account Manager, UCC Coffee UK & Ireland

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