Krispy Kreme


Our Work With Krispy Kreme

THE DELICIOUS DOUGHNUT RETAILER WANTED A COMPETITIVE, COMPELLING AND DISTINCTIVE COFFEE OFFER TO GO WITH ITS FRESHLY MADE, HANDCRAFTED DOUGHNUTS

Krispy Kreme, already the king of doughnuts, wanted a competitive coffee offer that matched its brand and food offer and cemented its presence on the high-street.

With the success of its new flagship drive-thru store in Dublin, Krispy Kreme turned to UCC Coffee for a Total Coffee Solution that would bring exceptional coffee across its entire estate.

Competitive, compelling and distinctive coffee

ACHIEVED

A perfectly paired coffee offer and industry leading equipment

  • Introduced a new bespoke house blend coffee, specifically created to match Krispy Kreme’s original glazed doughnut recipe, replacing a 15-year long relationship with the previous supplier.
  • UK directors and senior managers took part in COFFEEWORKS training and tasting session to understand what exceptional coffee is and learn how to put coffee at the heart of its offer.
  • A Total Coffee Solution that evolved from its Dublin store and is now across the full estate of 115 stores and growing.
  • Black&White3 CTS across all larger stores.
  • Black&White4c machines introduced across box stores. The compact automatic machine guaranteed exceptional coffee and consistency within all its stores.
  • Fitting and launch support for its flagship Dublin drive thru concept.
  • Continued partnership and support with the Krispy Kreme team to ensure the highest standards and profitability across the entire estate moving forward.
  • The addition of the popular Flat White to the Krispy Kreme coffee menu.
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WHAT WE DELIVERED

An expertly
matched blend

  • Introduced a new bespoke house blend coffee, specifically created to match Krispy Kreme’s original glazed doughnut recipe, replacing a 15-year long relationship with the previous supplier.

THE IMPACT

  • The offer created, most importantly, a completely new bespoke blend that matched the market leading doughnut and offered something different to the noisy, crowded high street chains.
  • COFFEEWORKS embedded high coffee standards within the business and gave managers the knowledge and confidence to ensure consistency and quality delivered in every cup.
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delivering
high standards

“Coffee is the perfect accompaniment to our delicious doughnuts and it was important for us to develop a compelling coffee proposition that not only complemented the unique taste of our secret Original Glazed recipe, but also offered customers choice, consistency and value. We are also proud to now be able to offer Rainforest Alliance certified coffee to all our customers.”

Emma Colquhoun

Chief Marketing Officer, Krispy Kreme UK & Ireland