Pimbo Garden centre


Our Work With Pimbo Garden Centre

THE GARDEN CENTRE THAT’S CAFÉ IS BRINGING IN CUSTOMERS OVER THE NORMALLY QUIET MONTHS.

Gardening is seasonal, so the family-run Pimbo garden centre wanted to give customers a reason to visit all year round. Rigby’s Café – complete with Coopers’ coffee and a Dalla Corte DR Pro – was the solution.

Bringing in the customers.

Achieved

100

%

café turnover
increase

  • The new Rigby’s Café represented 30% of Pimbo’s overall turnover.
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WHAT WE DELIVERED

An award-winning blend

  • A consistent, quality coffee offer for Rigby’s Café to keep sales up during normally low footfall months.
  • An award-winning blend – Coopers’ Louie Mio – perfectly matched to customer tastes.
  • The sophisticated Dalla Corte DC Pro traditional espresso machine, designed to match the green and black of the café.
  • Regular, tailored training – every four to five months – to ensure consistent quality from every employee, from mentoring the current team to training new members from scratch.

THE IMPACT

  • Since opening in May 2011, Rigby’s sales have greatly beaten expectations.
  • The café’s turnover increased by 100%, and accounted for 30% of the Garden Centre’s total turnover.
  • Customers fell in love with the café and its coffee, with the café selling an average of 725 cups a week, and many people driving miles just to get a taste of the Louie Mio blend.
  • The coffee offer has stood the test of time, with customers continuing to enjoy their Rigby’s experience.
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create an experience

We had to create an experience that delivered high quality
beverages to attract both new and existing customers.

David Rigby

Pimbo Garden Centre

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